Fashion is all about points of view and paradoxes.

We love clothes, but above all we love the man who wears them. Cerebral, sexy, subtle yet transgressive, timeless yet resolutely contemporary, elegant in both allure and spirit.

It's in these contradictions and singularities that we find the pleasure of being ourselves, of becoming the artist of our own style and our own life.

Long live freedom.

Theo and Pablo are the two brothers who took over the reins of the Lafaurie brand in 2018, a sleeping beauty founded in 1991.

Since then, they've never stopped reinventing and developing the brand without denying their heritage, drawing on their history, their neighborhood of Saint Germain in Paris, the cities they've lived in, the people they've met, the artists who've marked short, the world in all its richness.

Using the archetypes of the men's wardrobe as a canvas, Lafaurie creates the classics of our time, combining the precision of tailoring with a playful sense of détournement.

Lafaurie creates a wardrobe that is serious without taking itself too seriously.

Half craftsmen, half artists, Lafaurie teams focus on quality and imagination.

The research and design work, the meticulous selection of top-quality materials, the perfect fit, the perfect price: the right product is an obsession at the design studio located next to Place Saint-Sulpice in Paris's 6th arrondissement.

The thousand and one details, the color variations, especially those grayed and half-toned colors, all these elements the Lafaurie teams work on in collaboration with the best workshops in Europe and the Mediterranean basin.

The human element is at the heart of our message and our product, and we always work directly with all our workshops, without intermediaries.

To create a wardrobe that is both pragmatic and seductive, Lafaurie juxtaposes the long timeframes that define the values of a great house with the short timeframes of madness, creative impulse and joy of living.