The 6 Golden Rules
of Care
THE 3 "DON'TS" RULE
• Don't overwash (fresh air is your best friend)
• Don't use fabric softener (it weakens the fibers)
• Don't put in the dryer (ever)
THE 3 "ALWAYS" RULE
• Always wash inside out
• Always use cold water (86°F maximum)
• Always air dry on a wide hanger
RAW DENIM,
A SPECIAL CASE
Raw denim, like our Becker, deserves special treatment. Hold off on that first wash as long as you can. Three months minimum, six months ideally. Trust us: the wear patterns will be more authentic, more personal, more uniquely you.
And when the time finally comes for that first wash – because yes, that day will come – remember to turn them inside out.
STUDIO SECRET
Pro tip: Add a tablespoon of coarse salt to your wash to maintain that rich color intensity.
For jeans that fit like day one, slip them on while they're still slightly damp.
